Plenary session – Aftercare – lessons from international business
Tony Anderson, ex-Marketing Director, Easyjet
Tony Anderson is an expert in travel and marketing having held several key positions in easyGroup and senior roles across the industry as a whole. Tony began his career working his way through the ranks of the marketing departments of British Airways and Thomas Cook, moving to easyJet to become their Marketing Director. Tony joined easyJet six months before the airlines first flight, becoming their third employee and overseeing their rise to prominence.
Outside of Travel Tony has taken on senior roles in numerous organisations including Egg, TNS and The Children’s Mutual. Tony is the author of Gorilla Marketing, his book giving an inside account of easyJet’s rise.